Monday, 4 December 2017

ŠKODA won in the ‘Auto Trophy 2017’ awards

ŠKODA SUPERB wins best import car in the executive car segment and new ŠKODA KAROQ is the best SUV costing less than 25,000 euros in the import car category.
The readers and online users of the ‘Auto Zeitung’ have chosen ŠKODA as the best import brand. It is already the eighth time that the long-established Czech brand has won the coveted ‘Auto Trophy’ award. The ŠKODA OCTAVIA also ranks among the serial winners: the compact car has been named best import car in the compact car segment for the third time in a row. A further ‘Auto Trophy’ has been awarded to the ŠKODA SUPERB as the best import car in the executive car segment. Straight away, the readers of ‘Auto Zeitung’ have voted the ŠKODA KAROQ the best SUV costing less than 25,000 euros in the import car category.

ŠKODA has long been popular with the readers and online users of ‘Auto Zeitung’. In this year’s ‘Auto Trophy’ poll, they once again chose the Czech manufacturer as the best import brand – for the fifth time in a row – with 14.2% of the vote. Overall, it is the brand’s eighth triumph in the coveted manufacturers’ rankings.

Another serial winner at the ‘Auto Trophy’ awards is the ŠKODA OCTAVIA. This year, the brand’s bestseller triumphed with 17.7% of votes cast in the category for ‘The Best Compact Car – Import’, thereby completing a hattrick of titles following previous wins in 2015 and 2016. This is the whopping sixth time that the ŠKODA OCTAVIA has taken the prestigious honour at the ‘Auto Trophy’ awards.

To date, the ŠKODA SUPERB has also registered this number of successes at the ‘Auto Trophy’ awards. The brand’s flagship model won the title of the best imported executive car with 24.7% of the vote in this year’s poll.

The new compact SUV, the ŠKODA KAROQ, has joined the list of ŠKODA successes fresh from its market launch. With 19.1% of the vote, the latest addition to the ŠKODA model family triumphed over the competition in the category of imported SUVs costing less than 25,000 euros. In typical ŠKODA style, the KAROQ scored points for its emotive design, state-of-the-art connectivity, offering generous amount of space, high level of comfort and practical ‘Simply Clever’ features.

This year marked the 30th occurrence of Auto Zeitung’s readers’ poll. Since 2014, the ‘Auto Trophy’ awards have carried the addition ‘World’s Best Cars’ due to the fact that readers and online users of 15 international automotive publications from the publishing company Bauer Media Group can also take part in the vote. In the 2017 poll, a total of 41,190 participants registered their vote. In the German speaking areas, they chose their favourites in 20 categories, while eight ratings were put to an international vote. The four categories in which ŠKODA was successful were voted for in Germany.
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Tuesday, 28 November 2017

Audi hands over company cars to Real Madrid stars

The players from Spanish record champion Real Madrid will be driving Audi cars again in the new season. On Thursday, the football stars received their personal models in the Spanish capital city. Before the handover, the players changed from their football outfits into racing suits. In simulators, they were able to get an impression of the Audi e-tronFE04’s handling, Audi’s fully electric race car in Formula E.

Tuesday, 21 November 2017

ŠKODA to produce all-electric cars from 2020

Production of ŠKODA electric cars is a major step in the implementation of ŠKODA Strategy 2025. From 2019, ŠKODA will produce electrical components for plug-in hybrid models.
​ŠKODA AUTO is going to produce models that run purely on electric at their Mladá Boleslav site. As of 2019, the brand will also be manufacturing electrical components for plug-in hybrids. The production of electric vehicles and parts is a significant step in the implementation of the brand's future strategy.

“ŠKODA's future will be electric," says ŠKODA AUTO CEO Bernhard Maier. "By 2025, we plan to offer five purely electrically powered models in various segments. We are pleased that the first all-electric ŠKODA will be built in the Czech Republic. This decision underlines the Group’s confidence in the ŠKODA workforce. This is an important step for the future of the SKODA brand and the Czech Republic as an automotive location.”

In addition to producing electric cars, the Mladá Boleslav plant will also be manufacturing electrical components for plug-in hybrid models of several Volkswagen Group brands as early as 2019.

ŠKODA's first electrified series model will be launched in 2019: the ŠKODA SUPERB with plug-in hybrid drive, which will roll off the Kvasiny plant production line. Mladá Boleslav will then manufacture the first purely battery electric model in 2020. At this year's Auto Shanghai, the manufacturer presented its vision of electric and autonomous driving with the electric study ŠKODA VISION E.

Electrifying the ŠKODA model range and producing electrical components for the Volkswagen Group are among the cornerstones of ŠKODA Strategy 2025. Other key areas of action include digitising products and processes, conquering new markets and expanding the company’s business areas from traditional automotive engineering to a wide range of mobility services.
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Tuesday, 14 November 2017

New ŠKODA KAROQ wins Golden Steering Wheel

ŠKODA KAROQ wins ‘small SUV’ category in the ‘Bild am Sonntag’ and ‘Auto Bild’ readers’ choice
​The car magazine ‘Auto Bild’ and the ‘Bild am Sonntag’ newspaper have awarded the new ŠKODA KAROQ with the 2017 Golden Steering Wheel. Readers from over 20 European countries had voted the KAROQ into the final of the ‘small SUV’ category. In the end, a jury of experts chose ŠKODA’s newcomer as the winner after a number of challenging test drives.

With the KAROQ, which sets benchmarks in many areas, we are consistently pressing ahead with our successful SUV campaign,” said ŠKODA AUTO Board Member for Technical Development, Christian Strube. “I am delighted that the latest addition to our model range is also going down so well. The Golden Steering Wheel shows that with the KAROQ, we are currently offering the most attractive overall package in the compact SUV category,” added Strube.

The Golden Steering Wheel is one of Europe’s most coveted car awards. This year, a total of 42 models competed, split into the following categories: small and compact cars, small SUVs, large SUVs, mid-size and executive cars, and sports cars.

The ŠKODA KAROQ competed in the ‘small SUV’ category – with twelve nominees, the category containing the most participants. First of all, readers of ‘Auto Bild’, ‘Bild am Sonntag’ and their sister publications in more than 20 European countries voted for their four favourites in each vehicle category. During challenging test drives in Balocco in Northern Italy, the finalists were appraised by a jury of 53 experts including racing drivers, engineers, celebrities, designers and editors of leading European car magazines.

In typical ŠKODA style, the KAROQ impressed the judges with qualities such as comfort and a generous amount of space. In addition, the jury awarded more points for connectivity: the KAROQ impresses with the latest generation of infotainment systems, which can be operated via a capacitive touchscreen. The KAROQ is also the first ŠKODA to offer a freely programmable, digital instrument panel. Thanks to an LTE module and Wi-Fi hotspot, passengers in the ŠKODA KAROQ are ‘always online’. Furthermore, the compact SUV impressed the testers with its powerful drive and winning chassis set-up. 
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Monday, 6 November 2017

Volkswagen showcases the new Allspace with an international marketing campaign

  • The next phase of the staggered market launch begins
  •  TV and print advertisements complement comprehensive digital activities 
  • Focus on design, spatial concept and connectivity

Volkswagen is further developing the international marketing campaign for the market launch of the new Tiguan Allspace. Under the motto "The new Tiguan Allspace 7-seater," the digital activities, which have been ongoing since the official pre-sales launch, will be complemented with TV, print and poster advertisement.

The new Tiguan Allspace is the long-wheelbase version of the best-selling Tiguan, offering a slightly modified design, greater flexibility in the interior and an attractive equipment range. At the same time, with the optional third row of seats, the Tiguan Allspace can seat up to seven people. The 360° marketing campaign underlines these qualities, illustrating how the Tiguan Allspace perfectly combines spaciousness, flexibility and connectivity features.
"The new Tiguan Allspace is a perfect fit for all drivers and families who have, until now, been reliant on vans for the space they require, but are looking for the design and convenient equipment of our successful Tiguan model. The campaign combines humour and feeling in demonstrating just how the Tiguan Allspace offers comfort, modern design and room for adventures as one complete package," noted Jürgen Stackmann, member of the Volkswagen Board of Management responsible for Sales.
The TV advert uses humour to show how the Tiguan Allspace's innovative spatial concept with up to seven seats is full of surprises. At a wedding with a twist, the Tiguan Allspace helps guests arrive just in the nick of time.
The print campaign also highlights the Tiguan Allspace's expandable seating arrangement and showcases the vehicle at various viewpoints outside the gates to the city. What's more, the highlights of the new Tiguan Allspace, such as the gesture command and Cam-Connect, are presented to the relevant target groups via social media channels in an entertaining online film, shown from the perspective of a dog.

The creative agency responsible for the campaign is Grabarz & Partner.
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Tuesday, 31 October 2017

The new Audi A7 Sportback: Sporty face of Audi in the luxury class

The A7 Sportback represents the new Audi design language to a great extent and delivers on the design promise made by the prologue studies. The four-door coupe sets standards in the luxury class when it comes to progressiveness. It embodies a new style of Gran Turismo, with dynamic lines, systematic digitalization, a sporty driving experience and a versatile space concept.

Monday, 23 October 2017

Electric car buyers guide

The e-up! is the electric version of Volkswagen’s multi-award-winning city car. The e-up! has all the attributes that make its petrol-powered sibling such a success – room for four adults and their luggage, nippy handling and the equipment and feel of a much larger car.
Based on the multi-award-winning Golf hatchback, the e-Golf offers the same virtues of practicality, refinement and advanced technology, but with a purely electric drivetrain and no tailpipe emissions.

The name of Golf GTE reflects its standing in the line-up alongside the petrol-powered GTI and diesel GTD, while its pricing also reinforces this position. The new car is driven by two engines: a 1.4-litre 150 PS TSI direct-injection petrol engine and a 102 PS electric motor. Together, they produce a maximum power of 204 PS and a theoretical range of 580 miles. 

The eagerly awaited Passat GTE plug in hybrid is now available to order. Like the Golf GTE, it has two engines: a 1.4 litre 156 PS TSI direct injection and a 115 PS electric motor, producing a maximum of 218PS when combined. The Passat GTE will be available in both Saloon and Estate forms and will have a 0-62 mph time of 7.4 seconds. 

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